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Tottenham Hotspur may have left money on the table after £450m deal

Spurs signed a long-term 15-year kit deal with Nike back in 2018

 

Back in 2018 it was announced that Tottenham Hotspur had signed a 15-year deal with US sportswear giant Nike for them to be the club’s kit partner for the long-term.

The figure on the deal at the time was reported to be around £30m per year, a total sum of £450m in guaranteed revenue, which six years ago wasn’t too much in the shadow of what some of their rivals were earning.

What the deal did bring was long-term guaranteed revenue at a time when the club had borrowed considerable funds to complete the Tottenham Hotspur Stadium. Having such money that can be relied up for such a long period of time, and from such a blue-chip company as Nike, was comforting to lenders, and remains so whenever the club might need to access credit.

 

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